Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions - ScienceDirect
Luxury Brands See Drop In U.S., Where Aspirational Consumers Put New Purchases On Hold
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How Luxury Brands Differ From Non-Luxury Brands - Six Degrees
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How Are Luxury Brands Creating (Even More) Scarcity in the Resale Era? - Fashionista
A conceptual framework of contemporary luxury consumption - ScienceDirect
How Are Luxury Brands Creating (Even More) Scarcity in the Resale Era? - Fashionista
Frontiers “We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector
Luxury PR and Marketing - Strategies for High-end Brands
PDF) Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing
Essential Tips on How to Position Your Brand as a Luxury Brand
Scarcity: a High Luxury Principle hard to spot - Markus Kramer