LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon
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NCT's Jeno is Ferragamo's first male global ambassador
Korean celebrities who are brand ambassadors of major luxury brands
Korean celebs who are ambassadors of designer brands
Park Bo Gum Officially Joins CELINE As Global Ambassador Making Him the First Male Actor To Do So
Korean celebrities represent luxury fashion brands, and fans take notice
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Blackpink's Jennie, Rosé, Jisoo, Lisa Ambassadorship Deals Details – WWD
From Lee Min Ho to Song Hye Kyo, Korean actors who front famous luxury labels
The Latest List of Brand Ambassadors From BLACKPINK Members –